The New Dale Dental “Flaunt It” Campaign
It’s true. New pricing for 3M Lava copings at Dale Dental is only $69, eMax Press and CAD just $59, or new Contourz brand full contour zirconia crowns just $69 from your models and pricing on CAD/CAM implant bars and bridges as low as $235 per fixture.
Why, well it’s all part of our new Flaunt It campaign. For over 10 years Dale Dental has always been the dental lab industries source for the highest quality copings, bridge frameworks and implant understructures. That quality however has come at a price meaning Dale has not always been the least expensive or fastest option in getting these restorations for your lab, until now!
One of my favorite comments regarding our prices was when I was sitting around with one of the industries most famous and successful lab owners in his living room with some of his managers. One of the managers turned to me and said, “You know Dave, I see the Dale Dental ads everywhere and yours are the only ads that never mentions prices.”
He was right. My comment back was that we sell the highest quality, best technical and customer service and product selection, and not price. That philosophy has served us very well and the over 3,300 dental labs in the US alone that have used us. I always knew however that we needed to find more ways to bring the same quality and customer service to the marketplace at lower and more competitive prices.
And now we have. After years of working on what I believe is now the world’s best and lowest price dental outsourcing lab, we are launching our new Flaunt It campaign. Today, more than ever before Dale Dental has the best quality, service and now the best prices and we’re flaunting it…big time. We’ve even figured out how to offer free FedEx overnight round trip shipping through our innovative Dale Crown Rewards program. And, of course let’s not forget full compliance with FDA GMP (Good Manufacturing Process) requirements and our industry leading ISO 9001:2000 certified compliance - both of which help protect our customers from any liability that may be associated with using non-certified compliant labs for outsourcing.
Every ad we run will show off, I mean flaunt, our new low pricing. We’re welcoming our old customers back that understandably left for lower pricing elsewhere. These customers always made it clear to us in the past they were leaving for pricing alone and that they’d love to stay with us. In addition to the new low pricing, we’re also launching our Contourz full contour zirconia crowns which are being made popular by Glidewell Dental Labs BruxZir crowns. Also at Dale, eMax CAD in addition to the eMax press and other Ivoclar products we’ve been offering since opening 10 years ago. We’ve got a great article on the differences between eMax CAD and eMax Press here.
While I am proud of the multi-year long effort to bring lower prices to the industry, I must however take a moment to apologize to the industry for not being able to make it happen even sooner. I am forever aware of the value that we must provide to our customers without in any way skimping on quality or customer service. I am dedicating myself and Dale Dental for always making sure to bring better and better value to the industry.
It you’re not already intimately familiar with who we are and what makes us so special, I invite you to give us a call and learn more. Angela Werley is our director of new customer relationships and she will get you a complete information kit learn more about Angie here. Also, there are have been a few great article written about Dale, including my favorite Dale Dental A Grandmaster of Dental Outsourcing which you can read here and Dale Dental Earn Respect of Its Peers here.
In the article, you’ll read about our Dale Dental Online Case Entry system which dramatically improves the speed and accuracy of sending outsource cases to other labs. The Online Case Entry system actually replaces the multi-part paper work orders you use even automatically prints FedEx overnight air bills.
The system also permits uploading of your .stl or 3Shapes .dcim files to make it easy to get eMax CAD from your 3Shape or any .stl output dental lab scanner. We’re also getting ready to launch a few other exciting products through “open” scanners, .stl, .dcim and other file types so look forward to more information on those soon.
In the meantime let us know any thoughts or questions you have. If you’re a new customer, we’d love to hear from you and if you were a Dale Dental customer we’d love to welcome you back.
Article Links
Dale Dental Website
How Dale Dental Began
Dale Dental Earns Respect of Its Peers
Dale Dental, A Grandmaster of Dental Outsourcing
eMax Press and eMax CAD “Blue Blocks” at Dale Dental
